Category Archives: facebook ads

Facebook Quietly Launches Ads API for ALL Developers

Posted on March 26, 2015 by jessestay

Some amazing things have been announced at Facebook’s annual developer conference, F8, going on yesterday and today in San Francisco. From new apps for Facebook Messenger, to a platform for Internet of Things, to one of the most amazing explanations … Continue reading →

Posted in f8, f8 2015, Facebook, facebook ads, facebook api, facebook platform, fbf8, http://schemas.google.com/blogger/2008/kind#post | 1 Comment

How to Protect Your Online Social Media Presence Using Facebook Business Manager

Posted on August 4, 2014 by jessestay

Facebook’s recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. With … Continue reading →

Posted in Facebook, facebook ads, facebook business, facebook business manager, facebook marketing, Facebook Pages, facebook security, http://schemas.google.com/blogger/2008/kind#post, social media security | Leave a comment

Growth Hacking: How to Know Who Has Viewed Your Facebook Profile

Posted on January 2, 2014 by jessestay

I shared earlier a method I came up with that allows you to target the subscribers (now called just “followers”) of a public profile on Facebook (you know, the profiles with the “follow” button like mine at facebook.com/stay – not … Continue reading →

Posted in facebook ads, facebook profile analytics, facebook profile viewers, fb ads, growth hacking, http://schemas.google.com/blogger/2008/kind#post, learn facebook profile viewers | 15 Comments

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Posted on December 9, 2013 by jessestay

I shared earlier on this blog the benefit of using a personal, “Public Profile” on Facebook over a Fan Page on Facebook to personalize the experience and grow your network. I encourage each of my clients to, when they have … Continue reading →

Posted in facebook ads, facebook api, facebook profile, facebook public profile, fql, graph api, growth hacking, howto, http://schemas.google.com/blogger/2008/kind#post, marketing, social, social marketing, target followers, target subscribers, Technology | 2 Comments

The Perfect Use of Custom Audiences Through Facebook Ads

Posted on October 17, 2013 by jessestay

Custom Audiences are a terrific way to build Facebook ads that convert and bring strong traffic back to a site. The way they work is this: You have an email list You import that email list into Facebook’s Power Editor … Continue reading →

Posted in ads, advertising, custom audiences, facebook ads, facebook advertising, http://schemas.google.com/blogger/2008/kind#post, social, Social Media, Technology | Leave a comment

YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads

Posted on September 30, 2013 by jessestay

I mentioned last week that I was launching a new webinar on Facebook ads. In this webinar I’m going to be showing you one of the biggest questions I get in my consulting and coaching for my clients – how … Continue reading →

Posted in everyone a marketer, facebook ads, fb ads, http://schemas.google.com/blogger/2008/kind#post, jesse stay, marketing, promotion, Social Media, Technology, webinar | 2 Comments

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Posted on September 25, 2013 by jessestay

In preparation for my upcoming webinar on Facebook ads, I felt I would be a hypocrite if I did not use some of the strategies I’m teaching in the webinar on my own event for the webinar. In searching Google, … Continue reading →

Posted in conversion optimization, conversion tracking, event ad conversion, eventbrite, Facebook, facebook ad optimization, facebook ads, fb ads, Howtos, http://schemas.google.com/blogger/2008/kind#post, social, Technology | 4 Comments

ANYONE Can (and Should) be a Marketer! My New Business and Focus

Posted on September 23, 2013 by jessestay

About 7 years ago I was sitting in a full-time job, developing software as a senior engineer for UnitedHealth Group. I loved writing software, and began writing a few tools on the side just for the fun of it. I … Continue reading →

Posted in anyoneamarketer, build facebook fans, everyoneamarketer, facebook ads, facebook fan growth, Facebook Pages, fb fans, http://schemas.google.com/blogger/2008/kind#post, marketer, marketing, Social Media, Technology | Leave a comment

Facebook is Not the Top Social Network in America, Yet

Posted on October 13, 2008 by jessestay

Just yesterday, MySpace announced the release of their myAds Beta self-serve Ads platform. As part of it, similar to Facebook’s self-serve Ads platform, they released an automatic statistics engine, now available to any user that goes through the motions of … Continue reading →

Posted in advertising, demographics, Facebook, facebook ads, http://schemas.google.com/blogger/2008/kind#post, myads, MySpace, Social Media, statistics | 2 Comments

Why You’re Seeing "Those" Facebook Ads

Posted on April 17, 2008 by jessestay

Yesterday I was checking Facebook and noticed an Advertisement on the left for a singles site targeting Homosexual Men. Well, maybe Facebook knows something I don’t, but I do have a wife, and yes, 4 kids – I am far … Continue reading →

Posted in advertising, Facebook, facebook ads, facebook homosexual ads, http://schemas.google.com/blogger/2008/kind#post, OSS, Social Media, Social Network Optimization | 20 Comments