Category Archives: social

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Posted on December 9, 2013 by jessestay

I shared earlier on this blog the benefit of using a personal, “Public Profile” on Facebook over a Fan Page on Facebook to personalize the experience and grow your network. I encourage each of my clients to, when they have … Continue reading →

Posted in facebook ads, facebook api, facebook profile, facebook public profile, fql, graph api, growth hacking, howto, http://schemas.google.com/blogger/2008/kind#post, marketing, social, social marketing, target followers, target subscribers, Technology | 2 Comments

The Perfect Use of Custom Audiences Through Facebook Ads

Posted on October 17, 2013 by jessestay

Custom Audiences are a terrific way to build Facebook ads that convert and bring strong traffic back to a site. The way they work is this: You have an email list You import that email list into Facebook’s Power Editor … Continue reading →

Posted in ads, advertising, custom audiences, facebook ads, facebook advertising, http://schemas.google.com/blogger/2008/kind#post, social, Social Media, Technology | Leave a comment

Your Constantly Evolving, Constantly Changing Social Media Plan

Posted on October 15, 2013 by jessestay

When I was younger things were simpler. TV, Print News, and when the internet, even websites would remain pretty static. My, how things have changed! In a world of “Generation Me”, with Millenials being raised on the internet and using … Continue reading →

Posted in change, generation me, http://schemas.google.com/blogger/2008/kind#post, marketing, millenials, social, Social Media, Social media marketing | 1 Comment

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Posted on September 25, 2013 by jessestay

In preparation for my upcoming webinar on Facebook ads, I felt I would be a hypocrite if I did not use some of the strategies I’m teaching in the webinar on my own event for the webinar. In searching Google, … Continue reading →

Posted in conversion optimization, conversion tracking, event ad conversion, eventbrite, Facebook, facebook ad optimization, facebook ads, fb ads, Howtos, http://schemas.google.com/blogger/2008/kind#post, social, Technology | 4 Comments

Are YOU a Social Asset to Your Company? Are Your Employees?

Posted on September 24, 2013 by jessestay

One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. This is something I’m seeing has more and more importance with the emergence of … Continue reading →

Posted in employees, Facebook, Google, google authorship, http://schemas.google.com/blogger/2008/kind#post, mark zuckerberg, social, social asset, social embassador, Social Media, Technology | 13 Comments

In the Collaborative Economy, Are Local Classifieds in Trouble?

Posted on September 19, 2013 by jessestay

I’m a big fan of my friend Jeremiah Owyang’s principle of “The Collaborative Economy.” The principle is thus (yet very hard to explain unless you actually experience it): the trend in social media, up to this point, has been the … Continue reading →

Posted in classifieds, collaborative economy, craigslist, http://schemas.google.com/blogger/2008/kind#post, jeremiah owyang, ksl classifieds, news, newspaper, social, Social Media, Technology | 11 Comments

Ok.com – The Perfect Movie Resource for Parents (Read This for a Free Kindle Fire!)

Posted on July 31, 2013 by jessestay

My friends at Ok.com have given me a Kindle Fire to give away to one of my readers in the Staymates community on Facebook. All you need to do is join Ok.com, share this article with your friends, and join … Continue reading →

Posted in age appropriate, family friendly, http://schemas.google.com/blogger/2008/kind#post, movies, ok.com, social, Technology, theaters | 2 Comments

Studio C – A Refreshingly Funny Alternative to SNL (Plus, Win a Free Roku Box!!!)

Posted on June 26, 2013 by jessestay

Hey guys – read through this entire post, and see down below to find out how you can win a free Roku HD box! Expect many more giveaways in the future on this blog! As a long time SNL fan, … Continue reading →

Posted in byutv, http://schemas.google.com/blogger/2008/kind#post, kidsinthehall, snl, social, studioc | Leave a comment

With New API, Twitter Attempts to Kill Autofollow Apps

Posted on June 21, 2013 by jessestay

Just this last week Twitter retired their long-lived 1.0 API for developers. This API was the first “versioned” release, a breath of fresh air in many ways for developers that were tired of API updates breaking their code. On June … Continue reading →

Posted in api, autofollow, developers, holes, http://schemas.google.com/blogger/2008/kind#post, social, Technology, Twitter, v1.1 | Leave a comment

Announcing the 2nd Edition of I’m On Facebook–Now What??? (Plus a Free Webinar by Me!)

Posted on June 21, 2013 by jessestay

I’m proud to announce the launch of my newest book, the 2nd Edition of I’m on Facebook–Now What??? along with a big launch event on Thursday, June 27th that is completely free! Jason Alba, my original co-author of my first … Continue reading →

Posted in Facebook, facebook marketing, free books, free stuff, http://schemas.google.com/blogger/2008/kind#post, I'm on Facebook -- Now What???, social, Technology, webinars | Leave a comment