Category Archives: graph api

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Posted on December 9, 2013 by jessestay

I shared earlier on this blog the benefit of using a personal, “Public Profile” on Facebook over a Fan Page on Facebook to personalize the experience and grow your network. I encourage each of my clients to, when they have … Continue reading →

Posted in facebook ads, facebook api, facebook profile, facebook public profile, fql, graph api, growth hacking, howto, http://schemas.google.com/blogger/2008/kind#post, marketing, social, social marketing, target followers, target subscribers, Technology | 2 Comments

Developers: Here’s How You Access #Hashtags in Your Apps

Posted on June 14, 2013 by jessestay

I showed earlier tonight a way you can access on Facebook.com the stream for any particular hashtag without having to have a link to get to it. I mentioned Facebook would likely release an API for this. Being the idiot … Continue reading →

Posted in api, facebook api, facebook platform, graph api, hashtag, http://schemas.google.com/blogger/2008/kind#post, social, Technology | 8 Comments

7 Strategies I’m Pitching for Businesses to use Facebook Places

Posted on September 13, 2010 by jessestay

Facebook Places is the latest and greatest service offered by Facebook that has many Brands raging around how to build a strategy.  Never has the advertiser or brand had so many options as they do now on Facebook to target … Continue reading →

Posted in checkin strategy, Facebook, Facebook Developer, facebook page, facebook places strategy, graph api, http://schemas.google.com/blogger/2008/kind#post, social, strategy, Technology | 13 Comments

Facebook Kills Connect, Makes App Creation Easier, Simpler

Posted on August 20, 2010 by jessestay

As I’ve been writing Facebook Application Development for Dummies (now available on Amazon for pre-order!), there has been one thing I have been noticing: Despite all the new focus on Facebook’s Graph API, Facebook has still had a lot of … Continue reading →

Posted in Facebook, Facebook Application Development for Dummies, facebook connect, facebook platform, graph api, http://schemas.google.com/blogger/2008/kind#post, oauth, social, Technology | 4 Comments

Want Your Business in a Dummies Book?

Posted on May 23, 2010 by jessestay

I’m looking for concrete examples of businesses, large and small, that have seen firm success by integrating Facebook either as an application, a Page, or on their own website via Facebook Connect or Facebook Graph API.  If you have analytics … Continue reading →

Posted in book, examples, Facebook, facebook api, Facebook Application Development for Dummies, graph api, http://schemas.google.com/blogger/2008/kind#post, social, Technology | Leave a comment

Google: You Have the Same Thing as Facebook – Why Not Promote It?

Posted on April 23, 2010 by jessestay

Google is sitting on a gold mine opportunity right now and all I hear is complaining from their employees.  Matt Cutts Deactivated his Facebook account and Tweeted about it to tell the story.  Chris Messina called Facebook the dreaded “evil” … Continue reading →

Posted in Facebook, Google, graph api, http://schemas.google.com/blogger/2008/kind#post, opengraph, OpenSocial, protocol, social, social graph api, Technology | 19 Comments