Monthly Archives: September 2013

YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads

I mentioned last week that I was launching a new webinar on Facebook ads. In this webinar I’m going to be showing you one of the biggest questions I get in my consulting and coaching for my clients – how … Continue reading

Posted in everyone a marketer, facebook ads, fb ads, http://schemas.google.com/blogger/2008/kind#post, jesse stay, marketing, promotion, Social Media, Technology, webinar | 2 Comments

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

In preparation for my upcoming webinar on Facebook ads, I felt I would be a hypocrite if I did not use some of the strategies I’m teaching in the webinar on my own event for the webinar. In searching Google, … Continue reading

Posted in conversion optimization, conversion tracking, event ad conversion, eventbrite, Facebook, facebook ad optimization, facebook ads, fb ads, Howtos, http://schemas.google.com/blogger/2008/kind#post, social, Technology | 4 Comments

Are YOU a Social Asset to Your Company? Are Your Employees?

One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. This is something I’m seeing has more and more importance with the emergence of … Continue reading

Posted in employees, Facebook, Google, google authorship, http://schemas.google.com/blogger/2008/kind#post, mark zuckerberg, social, social asset, social embassador, Social Media, Technology | 13 Comments

ANYONE Can (and Should) be a Marketer! My New Business and Focus

About 7 years ago I was sitting in a full-time job, developing software as a senior engineer for UnitedHealth Group. I loved writing software, and began writing a few tools on the side just for the fun of it. I … Continue reading

Posted in anyoneamarketer, build facebook fans, everyoneamarketer, facebook ads, facebook fan growth, Facebook Pages, fb fans, http://schemas.google.com/blogger/2008/kind#post, marketer, marketing, Social Media, Technology | Leave a comment

In the Collaborative Economy, Are Local Classifieds in Trouble?

I’m a big fan of my friend Jeremiah Owyang’s principle of “The Collaborative Economy.” The principle is thus (yet very hard to explain unless you actually experience it): the trend in social media, up to this point, has been the … Continue reading

Posted in classifieds, collaborative economy, craigslist, http://schemas.google.com/blogger/2008/kind#post, jeremiah owyang, ksl classifieds, news, newspaper, social, Social Media, Technology | 11 Comments

The Future of Local News WILL Disrupt Facebook

I am often asked, “will Facebook ever go the way of MySpace?” The truth is Facebook has been very good, like it or not, at not looking at current users’ needs, but instead anticipating the needs of future users, therefore … Continue reading

Posted in disruption, Facebook, facebook competitors, innovators dilemma, local news, news, newspaper, print, tv | 2 Comments